Marketing Budget Calculator — How Much Should You Spend on Marketing

Find out how much you should be spending on marketing based on your revenue and goals.

Marketing Budget Calculator

Find the right marketing budget for your business — based on industry benchmarks and your goals.

How marketing budgets work

Industry benchmarks: Most B2B companies spend 5-12% of revenue on marketing. SaaS companies typically spend 15-30% during growth phases.

Goal matters: Aggressive growth requires more investment — typically 30% above baseline. Conservative maintenance is 30% below.

Paid ads dominate: Most companies allocate 30-40% of marketing budgets to paid advertising. Content and SEO round out the rest.

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Know exactly what to spend — based on your revenue and your goals.

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Marketing Budget Calculator | Free AI Tool